LOGO DESIGN

 

 Logo 3

It’s your first impression… Want to make it your best? 88888888888888888888888888888888888888888       Let’s start with your logo. 

Well appointed, smart, and designed to make a good impression on most anyone like this Pixel Lab design created for our client’s Krystal Clear Windows of Virginia Beach. This piece of marketing art should be representative of your company’s standards, style, and/or personality. If your design symbolizes your products and services as well then you’ve hit a home run! Your logo conveys a feeling that you want customers to experience as well as your style or your product’s style. And it’s appeal to your particular target market is always a strong consideration. It is “Who you are” and “What you do” all packaged into one image. It should be an inspiration and motivate people to take a closer look…  It’s their first look at you so look your best!

A logo may be the most important  marketing asset a company has; especially online where your only as good as the image your brand’s logo suggests. It should speak to viewers for you! It’s ability to represent your brand lies in the thought and design invested to create it. Think of it as a “Nickname” for your brand – Catchy, complementary, and timeless. 88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888

Coco-Cola’s logo; an iconic 1886 image that represents the bold curve of the now unforgettable coke bottle.  Coca_cola_logo-2

8888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888

Monster™ used claw marks to represent the monster like intensity and strength that one experiences when drinking  a monster energy drink for the first time! Simple yet very effective. It represents a feeling… Introduced in 2002; today the claw marks stand alone as a symbol for the product. 88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888

Monster_Energy_large

88888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888888

Read these helpful tips from “Toptenreviews.com” to get started. What is your idea of your perfect logo? One click is all it takes to become someone’s first choice!

 

  1. Don’t be wowed by trendy graphics or memes. While the latest Spice Guy YouTube episodes may spark a colorful idea, avoid letting these trend-setting ideas permeate your brand identity. There is a reason why these ideas are called “trends” as they typically tend to be short-lived. A year or two from now, when the popular fad is long buried, your brand will appear old and “yesterday”.
  2. Once you have a logo, stick to it. While it may be tempting to change your logo every time a new ideas comes into your head this can be counterproductive. First, building a brand name takes time and effort that hopefully builds a return when customers see your brand and purchase your products or services as a result. Changing your logo is like changing your brand, and it’s like starting from square one. Second, customers may see your constant logo changes as a lack of stability.
  3. Something that looks awesome on your computer screen may not look so hot elsewhere. Always keep in mind that your logo will potentially be used in many different places. For instance while a bright multi-colored logo with lots of detail may look wonderful on your website, when converted to black and white for a fax or stationary it potentially will not have the same visual appeal. In fact most often complex logos reprint very poorly in traditional settings so keep this in mind before you begin to design.

 



Comments are closed.