Conquer With Content – Part 2


How to optimize your content writing

What kind of content does your website have – the kind that turns a visitor into a customer or creates a maze that confuses visitors? 

 ‘Content’ is essentially any written material on a website that can be searched and read on the internet by potential customers or followers, including descriptions of products, services, company bios, blogs, etc. Writing SEO content is one of the best paths to increasing traffic to your website. SEO (Search Engine Optimization) is basically organizing your website in a way that people can easily find it through various search engines such as Google, Bing, and Yahoo.


How SEO Works

How exactly do you make your website easier to find on search engines? There are four main ways to make sure search engines will recognize your site when it comes to content: keyword research, keyword optimization, content organization, and content promotion. 

  • Keyword Research: It is best to do keyword research prior to actually writing. By doing this you can focus on keywords that already have a large search volume — in other words, write toward topics that people are already searching.
  • Keyword Optimization: Know where and how to use keywords in your content to make it easier to search. By including popular “buzz words”, search engines can find your website more easily.
  • Content Organization: Organize your site’s content into categories by its relative importance to users, naming each category with a logical, descriptive title. This is good for both SEO and site visitors as it helps them find related content easily (and stay on your site longer).
  • Content Promotion: Be sure to share your content! Improve your website’s visibility by sharing your content on social networks such as Facebook and by building links to your content internally and from external sites.

Mark Twain (Samuel Langhorne Clemens) began his career writing content as a news publisher.

What is ‘Good’ Content? 

In last month’s blog, we talked a lot about what makes content good and bad. Essentially, good content should attract more visitors to your site as well as providing visitors with up-to-date information about your products and/or services. However, good content is much more than that.

Good content is effective content, attracting the casual passerby (internet surfer) to take a closer look at what you have to offer. Think “Impulse Shoppers”. Effective content is not only well written and interesting, but also uses keyword research and optimization as well as content organization and promotion to reach potential customers that may be shopping other products.

Here is an example of a sentence that showcases car wax. It educates the reader on a product while including keywords and phrases to further to purpose of the Car Dealership’s website. The keywords and phrases are in red. Finding the right car wax or polish begins with your car and its paint. Is it a new car or used car? Is the car kept in Virginia or another state? Is your automobile a daily driver or for off road fun? Is it a utility vehicle, luxury car, or just transportation? The terms in red will likely be be used in a search by a potential car buyer and have been comfortably placed in the sentence.  

If Not You, Then Who?

Writing good content can be challenging, especially if you have an entire business to run on top of it. However, making a good first impression is vital to the growth of your company. Be aware that writing poor content is potentially harmful, so when in doubt, consult with a pro. Using a professional content writer takes the stress off your shoulders and guarantees that you’ll get the best content possible. Professional content writers thoroughly research your product and business and are able to write individualized content that highlights the unique qualities of you and your business. To Learn more about professional writing, stay tuned for part 3 of Conquer with Content with Do I Need A Content Writer?: To Write or Not To Write!

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